Boosting brand value with uniform packaging

Steeped in Swedish engineering, Primus has been globally recognized for pioneering outdoor cooking since 1892.

In their work on a total rebranding of their primary packaging, Primus chose BillerudKorsnäs to help increase shelf stand-out and improve packaging performance during freight and logistics.

Challenge
Primus, the expert in top of the range outdoor equipment, produces cooking stoves, vacuum bottles, cutlery and lanterns. Primus needed a Managed Packaging model that enabled Primus to control the manufacturing of complex retail packaging in China. This allows Primus to focus on the core of their business.

To read about the solution and results of this challenge, please download the pdf.



Would you like to know more? Don't hesitate to get in touch.

Americas

Tobias Bergarp

Sales Director

Phone: +1 503-706-9287

Contact

Asia Pacific

Joe Lo

Sales Director

Phone: +86-138 2361 2371

Phone 2: +852-9130 2010

Contact

EMEA

Toby Hodgson

Sales Director

Phone: +46855333561

Phone 2: +46760150040

Contact

Typical applications for Managed Packaging:


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