By completely redesigning its transport packaging portfolio and integrating the shoes with the packaging, the brand owner could make savings on both transport volumes and transport routes and make a significant contribution to the environment.
Our customer was a significant fashion shoe producer with production in Asia, for transport mainly to European and American markets. The company’s shoe box design was not optimised for the product, or the supply chain. Only six of the primary packaging sizes fitted well, which led to excessive packaging and, in turn, unnecessary costs throughout the transport chain. The utilisation of container space was poor, which resulted in unnecessary shipments from east to west. In addition, the packaging quality was inconsistent with the customer’s branding needs.
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BillerudKorsnäs collaborated with a manufacturer of outdoor grilling products to develop and implement a new packaging solution from renewable, fiber based material.